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The Women’s Business Enterprise National Council (WBENC)


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Step Up Your Custom Label Game with These Tips

custom labels ann arbor

Did you know that 64% of consumers will buy a product based on packaging alone, according to a study by CBC?

Do your product’s labels leave a positive impression on consumers?

In a customer’s eyes, product labels are just as important as the product itself. Depending on your business and the services or products you provide, you can build your brand and make sure it lives on in the minds after consumers long after they’ve seen it or heard about it.

Custom labels for your Ann Arbor business can make your product stand out among the competition and help ensure that your brand becomes a household name.

Consider these tips when designing your custom labels:

  1. Shelf appeal – Make sure your product labels do 2 things: capture attention and inform the consumer. They should attract the consumer’s eye among similar products on a shelf.
  2. Material – Depending on what type of product or service you’re offering; a strongly branded label should match the artwork and your core values as a business.
  3. Color – The colors in your packaging can increase brand recognition by 80%!  
  4. Core values – If your brand is based on certain core values, this should be displayed in your product labeling. Make sure the colors and graphics that convey the message that your business is trying to promote.

Need Custom Labels for Your Ann Arbor Business?

Get noticed with a unique custom label for your product or service!  Our team will work with you to make your idea a reality, whether we print them for you or provide the stock for you to print your own. 

Our customers love our on-demand delivery for their custom label stock.  We store your inventory of blank or custom printed labels and provide what you need when you need it.

Additionally, we can help your food-based business thrive with custom adhesive labels!

You’ll have products that catch the eye of your ideal customer when you work with us to create:

  1. Permanent adhesive labels
  2. Removable adhesive labels 
  3. Freezer-grade adhesive labels

Depending on your product, we’ll help you determine the material that best suits your application – paper, laminated, waterproof, or heat-proof. We’ll also consider the texture of the packaging the label will be applied to, the temperature of the product when the label is applied, as well as environmental factors that could affect the adhesive, such as if your factory or workspace is humid.

Wouldn't it be great to unlock the untapped potential of your custom labels and stop customers in their tracks? Get your product out of the shadows and into the spotlight!

Experience our friendly and convenient service and grow your business with food-safe adhesive and custom labels for your Ann Arbor business from MCS. Our customers love on-demand delivery for their custom product labels. We store your inventory of custom product labels and provide what you need when you need it!

Send us an email or give us a call today.

We have been using Michigan Computer Supplies to get our various blank labels for 2 years.  They keep stock on hand for same day delivery so we never run into a problem.  They also allow us to purchase small quantities at volume discounts so we don't have to give up space in our production room.  Now they are stocking our custom ink for us so that we don't lose production time and never have to pay high overnight shipping fees.  They are quick to respond, efficient, and always willing to go the extra mile for us.

Audrey Bowen


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